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A length of indigo denim unfurling across a long cutting table in a quiet atelier, the maker a soft blur behind it.

Denim-led product development

Where ideas become products

Get in touchSee our products

The same woman and atelier photographed: mid-blue wide-leg jeans with a faded thigh, a cream cardigan, rolls of denim on the shelves.
A pencil sketch of a woman in wide-leg jeans and a cardigan in a bright atelier, the jeans washed in light indigo.
  • Trim Copper shank button
  • Wash Stone + hand sand
  • Hem Chainstitch

From ideato product

Hands sketching a pair of jeans in pencil, the hand blurred mid-stroke.

We don't just source productsWe develop them

  • Design
  • Fabric
  • Wash
  • Production

NRM Textile Lounge designs and develops apparel for fashion brands, from the first sketch to the finished garment.

We work for brands in Europe and North America. Our own team researches trends, sketches, samples and develops washes. Then we take every piece through fabric, production and quality checks with factories we know well.

  • Sustainability-inspired
  • Virtual manufacturer

How an idea travels

Six steps. One team, start to finish.

  1. A hand pinning a denim swatch to a mood board of street photos, jeans sketches and fabric cuttings.

    Research & Design

    Seasonal research, mood boards and market shopping set the direction for your range.

  2. Paper pattern pieces for jeans weighted on dark denim, a hand marking the edge in chalk.

    Sketch & Tech Pack

    Every idea is drawn, measured and specified before a sample is cut.

  3. A hand sanding the thigh of light-blue jeans on a form in a wash room, dust lit by the window.

    Sampling & Wash

    Protos, 3D virtual samples and wash development, until the look is right.

  4. A hand lifting a swatch from a stack of denim swatch books, tagged jeans hanging behind.

    Fabric & Trims

    Our sourcing arm books fabric, trims and accessories, tested and costed.

  5. Hands guiding a jeans waistband under a sewing machine needle on a factory line.

    Bulk Production

    Cutting, sewing and wet and dry processing in our partner factories.

  6. A hand smoothing a pair of folded mid-blue jeans, a tape measure laid across the waist.

    Quality & Shipping

    Final AQL inspection, packing and export, on schedule.

Four people walking across sunlit paving in wide-leg jeans in different washes, their legs blurred mid-stride, long shadows on the stone.

Denim is our craftWash is our signature

Laser, ozone and hand finishing at our partners' wash plants let us develop a wash for each brand, then repeat it exactly across bulk.

Every wash is a recipe

We develop each wash in our sample room and write it down as a recipe: the stones, the chemistry, the minutes, the hand work. You approve it on your own fabric, and the same recipe goes to the wash plant with your order.

A man in a cream sweater lays a row of denim wash panels, dark to light, on a steel table in a wash room.

Beyond Denim

Denim is where we began, not where we stop. Shirts, knits, polos, outerwear, chinos, fleece and tees, developed with the same hand: sketched, sampled and made to your spec.

A woman in a rust lambswool sweater over an ecru poplin shirt and ecru chinos fixes her cuff, while a man in an olive quilted jacket over a sand polo holds the front door open.
  • Ecru oversized poplin shirt with a band collar and a curved hem.

    Shirt

  • Rust lambswool crew-neck sweater with a deep ribbed hem.

    Knit

  • Sand piqué polo with horn buttons.

    Polo

  • Olive diamond-quilted padded jacket with flap pockets.

    Jacket

Made for

A woman pausing in a Paris doorway in mid-blue flared jeans with front patch pockets and a cream knit polo.LadiesTwo men in a mill corridor, one seated in light barrel-leg jeans, one standing in dark straight jeans.MenA small boy on a wooden floor fastening his shoe, in an acid-wash denim jacket and dark jeans.BoysTwo girls on a park wall reading a notebook, in dark flared jeans and light jeans printed with bows.Girls

Denim · Non-denim wovens and bottoms · Fleece · Sweaters · Padded outerwear · Tees and polos

See our products
Indigo denim streaming off the rollers of a fabric inspection frame in a pale, sunlit mill, with rolls of cloth on a shelf.

Fabric and trims,under the same roof

ResearchSourceInnovateDeliver

Our sourcing arm finds the denim, wovens, trims and new materials, and costs every product before it is made.

Visit Denim & Textile
Indigo denim tumbling inside a steel wash drum, seen through its porthole in a dark wash room.

Built to deliver at scale

Factories
7
Partner factories in Bangladesh
Lines
175+
Production lines across them
Capacity
15M
Units a year
Hubs
3
Bangladesh · Canada · United Kingdom
Certified
2
Board of Textile Investment · BGMEA
Start a development brief
A woman and a man talking on pale stone steps, she in mid-blue barrel-leg jeans with darker indigo side panels, he in faded straight jeans and white trainers.

From the studio to the street

Ladies
Barrel leg, mid blue with indigo side panels
Men
Straight leg, vintage fade
A man walking along a limestone street in a light shirt jacket and loose, vintage-wash jeans.
Men
Baggy jean, vintage wash
A woman stepping off the kerb on a quiet New York street in an oatmeal cardigan and mid-blue bootcut jeans.
Ladies
High-rise bootcut, mid blue
Four friends walking across a sunlit stone courtyard, each in a different fit and wash of denim.
Four fits
Wide leg, dark rinse · Relaxed, black wash · Wide straight, light blue · Straight, light blue
A man seen from behind, leaning on a canal railing in light-blue straight jeans, the NRM label on the waistband.
Men
Straight leg, light blue, worn knee
Two women crossing a Paris avenue together, one in dark rinse horseshoe-leg jeans, the other in light-blue straight jeans.
Two fits
Horseshoe leg, dark rinse · Relaxed straight, light blue
A man sitting on the front steps of a brick terrace house with a coffee, in mid-blue relaxed tapered jeans.
Men
Relaxed taper, mid blue

Our clients

A woman in a cream roll-neck and mid-blue wide-leg jeans with seamed fronts, turning away beside a sunlit window in a dark room.

Have an idea? Let's make it a product

Get in touch